About MediaVillage
About Our Business
Sign In Sign Up
Get the latest 2018 Upfront/NewFront Calendar!
Media Village logo
Sign In Sign Up
  • Home
  • Insider InSites
  • Our Journalists
  • MediaBizVillages
  • MediaBizBloggers
By Alex Underwood December 30, 2014

Listening Behavior Allows Advertisers to Identify "Meaningful Moments"

Thought Leaders Archive
Click here to view the photos
1

The evolution of the marketplace has led to a focus on moments, something Spotify has believed in for some time, as has the radio industry if you consider modalities and listening occasions.

Page of Prev Next
1

Alex Underwood

Alex Underwood started his career at PHD UK back in 1999 as a TV Buyer. Before moving into Communication Planning (still at PHD), across such brands as HSBC, Transport for London and FedEx. Five years later Alex left for the RAB (Radio Advertising Bureau) ... read more

ADVERTISEMENT

Most Shared

  •
    Max Gail of “Barney Miller” Is Giving the Performance of the Year on “General Hospital”
  • Roseanne's Resurgence: It's the Economy, Stupid
  • Podcast: Hallmark Stars Danica McKellar and Candace Cameron Bure
  • “The Scully Effect” Proves If She Can See It, She Can Be It
  • Upfront News and Views: IFC Brings the Funny, the Sketchy and the Shirtless
Media Village logo

1
MyersBizNet, Inc.
Jack Myers TomorrowToday Economics / TV / Video Download / Lunch at Michael's / Wall St. Village / AdTech Village / CMO Village / Audio InSites Village / Creativity Village
Company
  • About Us
  • Contact Us
  • Editorial Guidelines
  • Privacy Policy
  • Terms of Use
  • Partner Showcase
Follow us
ORDER OUR REPORTS
GET IN TOUCH

We'd like to hear from you! Call us, send us an email or request a meeting.

Contact Us
Receive e-mail News & Updates

Thank you for visiting MediaVillage.com. Subscribe for free to receive our e-reports and weekly updates.

Sign Up