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Listening Behavior Allows Advertisers to Identify "Meaningful Moments"

Listening Behavior Allows Advertisers to Identify "Meaningful Moments"

Author

Alex Underwood photo

Alex Underwood

Publish date

December 30, 2014

Channel

Thought Leaders

The evolution of the marketplace has led to a focus on moments, something Spotify has believed in for some time, as has the radio industry if you consider modalities and listening occasions.

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Alex Underwood photo

Alex Underwood

Alex Underwood started his career at PHD UK back in 1999 as a TV Buyer. Before moving into Communication Planning (still at PHD), across such brands as HSBC, Transport for London and FedEx. Five years later Alex left for the RAB (Radio Advertising Bureau) ... read more

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