It's ironic that while marketers now focus on behavioral targeting vs. the "old" way, which was by demographic targeting, they don't apply the same approach with how they focus on their employees. The age of ageism is upon us and I swim in the same contaminated waters and drink from the same watercooler of bias as everybody else does, so I will try to not make this a holier-than-thou diatribe. Rather, I think it's funny that while it's considered intelligent to look at a person's IQ for aptitude and then EQ for personal chemistry, when it comes to AQ, or Age Quotient, we as a society have virtually no clue how to measure it.
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