Tim McHale is Chief Media Officer in Madison Avenue Consulting (MAC), a full-service growth hacking-based consultancy, with deep knowledge and relationships in the global agency and brand communities. MAC specializes in leveraging all media, including traditional, digital, mobile, social and event marketing. While on the agency side, Tim invested $20 billion for his Fortune 500-level brand clients at shops ranging from Ogilvy & Mather to DDB. In 2002, he became an entrepreneur and has since co-founded, 4 companies, including Underscore Marketing, Madison Avenue Consulting, The Madison Avenue Journal and Mobile Media Summit, which was sold in 2015. Among other various projects, McHale also co-wrote “Online Video Revolution” which was published by Palgrave Macmillan in 2013. He was the first “Chief Media Officer” in advertising according to the New York Times; produced a major promotion for the Mad Men TV show & is a founding member of the Internet OT List.