YouTube Originals brought Pride Month to a proper close on June 25 with a dazzling livestream event consisting of five Pride Parties featuring a star-studded line-up of YouTube personalities, pop stars and influencers. At the same time, it also launched the #GiveWithPride campaign, urging viewers to contribute with the goal of raising $250,000 for The Trevor Project in the U.S. and akt in the U.K. Additionally, YouTube also pledged to match donations up to $250,000. The event featured musical performances, interviews, live segments and challenges, and was filled to the brim with LGBTQ+ stars from across media.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.