Data privacy looms large in the minds of consumers, as it relates to advertising and marketing. In fact, 74% claim to "highly value" their data privacy and will reward brands that responsibly manage their information. That's the headline statistic being shared in "The Person Behind the Data," a recent study from IPG's MAGNA Media Trials and data governance platform, Ketch.
MAGNA and Ketch Study Reveals Just How Critical Data Privacy Is to Consumers
![MAGNA and Ketch Study Reveals Just How Critical Data Privacy Is to Consumers](/media/articles/image-cover-1666798455262.550x380_q85_box-0%2C92%2C640%2C536_crop.png.webp)