Quick Service Restaurants are a category that appears to have highly accurate analytic tools guiding their nimble adaptation to market forces. From year to year, they dial up or down certain media types exactly as they would if they were studying ROAS (Return On Ad Spend) patterns very carefully and continuously. If QSRs are, in fact, using such ROAS measurement platforms, we can expect to see an increase in their media allocation to Broadcast Entertainment. Continue reading to learn not only how we arrived at this conclusion, but how brands in all product/service categories can affordably maintain an optimal media allocation to produce maximum current year sales.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.