It's true, TV advertising isn't what it used to be; now, it's even better. During the ongoing "everything in media is being disrupted" narrative, if TV has held onto anything as an ad medium, it's the ability to deliver immediate bursts of big reach. You want to get in front of 10 million people in one night and tell them about your movie opening? Run a spot on Monday Night Football. Want to tell the whole country about your July 4th sale? Hit them with a few ads on Must See TV (NBC's old Thursday night primetime block, for the younger crowd). Cool new toy for children? Telecast an ad during a TV tentpole like The Kids Choice Awards. Promoting a music release or a new TV program? Hit the MTV Video Music Awards. Even as massive as social media and streaming have become, there isn't another medium that can credibly match TV's scale, reach, measurability and brand-safety. In other words, TV is not going anywhere anytime soon.
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