Where is out-of-home (OOH) headed in a world of media fragmentation and greater competition for consumer attention? The ARF helped to answer these questions this week at their Maximizing OOH Impact event with an impressive roster of participants from Clear Channel Outdoor, ESPN, National Geographic Society and the DPAA. The panelists weighed in on how data, technology and creative can all be leveraged to raise awareness, improve branding and efficiently capture the consumer journey.
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