Last week's asi conference, the annual get together of the video and audio audience measurement community, broke new ground, and not just because it was a virtual as opposed to a physical gathering. It featured a session devoted to the concept of attention; it was the best "attended" event asi has run; it attracted an audience from a number of disciplines beyond pure audience measurement, and it generated a wider, and a more lively debate than usual -- and most asi's in my experience are good at debate. (Full disclosure: I helped the asi team with the conference.)
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