Last week's asi conference, the annual get together of the video and audio audience measurement community, broke new ground, and not just because it was a virtual as opposed to a physical gathering. It featured a session devoted to the concept of attention; it was the best "attended" event asi has run; it attracted an audience from a number of disciplines beyond pure audience measurement, and it generated a wider, and a more lively debate than usual -- and most asi's in my experience are good at debate. (Full disclosure: I helped the asi team with the conference.)
Measuring Attention Gets Attention at U.K. asi Conference
![Measuring Attention Gets Attention at U.K. asi Conference](/media/articles/rishi-WiCvC9u7OpE-unsplash.jpg.550x380_q85_box-0%2C16%2C640%2C460_crop.jpg.webp)