Display advertising in web-based environments didn't use print measurement standards to evaluate the quality of the placements. Mobile did not use the measurement for digital web advertising as is. Digital Video did not use the measurement for analogue TV as is. Social media did not use the same standards for display or mobile as is because of the unique nature of the social environments. Digital audio did not use the same advertising standards as terrestrial radio as is when evaluating the quality and efficiencies of the environments.
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