Levels of attention, what that notion means in relation to ads, and how we should go about measuring it is having a bit of a moment. Hopefully, it will be a moment that lasts years as this is clearly an important issue and raises matters of principle in how we go about the business of placing and evaluating advertising.
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Brian Jacobs spent more than 35 years in advertising, media, and research agencies, including spells at Leo Burnett (UK, EMEA, International media director), Carat International (managing director), Universal McCann (EMEA director) and Millward Brown (execut… read more
