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Measuring Levels of Attention: 90% Right or 100% Wrong?

  • # advertising

  • # Dentsu

  • # Facebook

Measuring Levels of Attention: 90% Right or 100% Wrong?

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Brian Jacobs

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The Cog Blog

Levels of attention, what that notion means in relation to ads, and how we should go about measuring it is having a bit of a moment. Hopefully, it will be a moment that lasts years as this is clearly an important issue and raises matters of principle in how we go about the business of placing and evaluating advertising.

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Brian Jacobs photo

Brian Jacobs

Brian Jacobs spent more than 35 years in advertising, media, and research agencies, including spells at Leo Burnett (UK, EMEA, International media director), Carat International (managing director), Universal McCann (EMEA director) and Millward Brown (execut… read more

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Knowledge Exchange
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MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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