Mobile, Social and Online-Originated Video Ad Growth Rates 2012-2020

The explosive growth of digital advertising this decade is being paced by mobile onlineoriginated video and socialwordofmouthconversational marketing Combined these three categories will increase from a 13 share of total 2012 digital marketingadvertising investment to a 415 share in 2020 Scroll down for additional commentary Myers full economic data and forecasts for 52 advertising and marketing categories 20102020 is available to memberssubscribers at wwwjackmyerscomamp160amp160amp160Jack Myers Media Business ReportOfficial Marketing ampamp Advertising Spending Data and Forecast20122020Not Including the Digital Revenues of TV Networks andamp160Other Legacy Media CompaniesONLINEORIGINATED VIDEO ADVERTISINGYEAR Change201211807502013200770020143211600201548165002016722450020179752350201812190250201915238250202018286200AVG Annual Change 20132015amp160600AVG Annual Change 20162020amp160310Sourceamp160 Jack Myers Media Business Report amp169 2013amp160Jack Myers Media Business ReportOfficial Marketing ampamp Advertising Spending Data and Forecast20122020MOBILE AND APP ADVERTISINGamp160YEAR Change2012230380020133815700201458735002015880950020161277345020171596725020181916020020192069380202023176120AVG Annual Change 20132015amp160567AVG Annual Change 20162020amp160220Sourceamp160 Jack Myers Media Business Report amp169 2013amp160Jack Myers Media Business ReportOfficial Marketing ampamp Advertising Spending Data and Forecast20122020not including display advertisingSOCIAL WORDOFMOUTHCONVERSATIONAL MARKETINGYEAR Change20123300320201346204002014623735020158420350201610946300201714230300201817787250201921345200202024546150AVG Annual Change 20132015amp160367AVG Annual Change 20162020amp160240Sourceamp160 Jack Myers Media Business Report amp169 2013amp160amp160amp160amp160amp160amp160amp160Combined social mobile and onlineoriginated video advertising was 466 billion in 2012 according to Jack Myers Media Business Report data Myers forecasts the three combined categories will increase to more than 66 billion in 2020 Below are data charts for each category sharing yearbyyear advertising spending and annual increases Myers distinguishes between onlineoriginated video advertising and ad spending invested in digital video assets sold in connection with legacy media by companies such as DisneyABC CBSTV NBCU FoxTV Conde Nast New York Times and ESPN Full details are available to subscribers for 52 media and marketing categories at wwwjackmyerscom For more knowledge contact Jack Myers at jmjackmyerscomSource Jack Myers Media Business Report February 2013wwwjackmyerscomMedia Advisory Corp Jack Myers and employees accept no responsibility for any actions taken as a result of this forecast20132020 are estimatesReferences Barclays Capital BIAKelsey CAB Carat Credit Suisse Deutsche Bank Equity Research DMA eMarketer Goldman Sachs GroupM IAB JPMorgan Chase Kantar Research Universal McCannMagna Global Morgan Stanley MPA Needham Research Nielsen PQ Media Alternative Media Research Series PriceWaterhouseCoopers RAB TVB UBS Verona Suhler Stevenson Communications Industry Forecast Wachovia Wedbush Zenith Optimedia IAB PricewaterhouseCoopersIf you are receiving this report you are a registered subscriber to Jack Myers Media Business Report or are receiving it as part of a registered corporate subscription As a subscriber Jack responds personally to your emails requests and comments He is available to speak at your company events In addition to Jack Myers Media Business Reports your subscription underwrites MediaBizBloggerscom Women in Media Mentoring Initiative Jack Myers Wall St Report Jack Myers Video Media Report plus our exclusive industry economic forecasts trend forecasts and corporate performance research Redistribution in any form except among approved individuals within your company is prohibited As a subscriber you have full access to all archives and reports at wwwjackmyerscom If you require your ID and password contact maryannjackmyerscom

CLICK TO DOWNLOAD THE MYERS REPORT RESEARCH & WHITEPAPERS

Mobile, Social and Online-Originated Video Ad Growth Rates 2012-2020

Author

Publish date

Channel

Archived in

Jack Myers

"About That with Carl Mayer:" Alaina Donnellon (Episode 10: Political Spending) - By Carl Mayer

More Videos:

CLICK TO DOWNLOAD THE MYERS REPORT RESEARCH & WHITEPAPERS

Mobile, Social and Online-Originated Video Ad Growth Rates 2012-2020

Enjoying This Commentary? There's More to Love

Jack Myers

"About That with Carl Mayer:" Alaina Donnellon (Episode 10: Political Spending) - By Carl Mayer

The payment was successful

Cookies