To commemorate the Arthritis Foundation's 75th anniversary and advocacy, integrated marketing agency Mower recently helped light up the sky in green, the foundation's signature color. During Arthritis Awareness Month in May, more than 50 iconic buildings and landmarks in 22 states glowed green in support. The colorful display was part of a multi-platform marketing campaign titled "We Journey Together" that Mower created to spotlight the foundation's milestone and its work supporting people with arthritis.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.