MustShop TV Opens for Business and Other Peacock NewFront News

The Big Message Approaching its third birthday this summer Peacock is flourishing as a video content department store for consumers mixing the best fare from NBC and other NBCU channels with exclusive firstrun series live sportsnews coverage and movies The service is currently on a roll with interactiveshoppable ad options in the 202324 season quotWhile others have pivoted we stayed the coursequot noted Peacock President Kelly Campbell quotWe39re a singular destination of entertainment in its many forms We39re not just growing faster We39re growing strongerquotHost Campbell playing keynote speaker at the start of the presentation then interviewer midway through She was energetic and enjoyable to watch backed by a stylish black set and cool graphic sequences playing on a wide screenWhat Worked Appearances by NBCU senior executives lent gravitas and key support for Peacock39s current and strategic focus Susan Rovner NBCU39s Entertainment Chairman did double duty as a guest for a Campbellled interview and solo speaker near the end of the presentation Rovner managed to sneak in a tidbit or two about future Peacock original programming ahead of official announcements that will come during NBCU39s perennial Radio City Music Hall Upfront spectacular May 15What Also Worked The inclusion of a segment about Peacock39s extensive commitment to diversity in front of and behind the cameras from the success of BelAir to TPlus Telemundo39s destination for firstrun Spanish and Englishlanguage content directed at Latino audiences quotIt39s imperative that everyone sees themselves when they come to watch Peacockquot Rovner saidWhat Didn39t Work Overlong video montages of classic TV scenes playing while furniture was moved on and off the circular stage One montage made foramp160 worthwhile viewing featuring memorable playbyplay calls of events covered by NBC Sports with Marv Albert and the late Vin Scully among the highlighted sportscastersBonus Point Peacock joining most of the other NewFront presentations so far in having an interpreter on hand using sign language to communicate with deaf and hearingimpaired attendeesData Points More than 90000 hours of content are available ondemand or in linear fashion on Peacock with subscribers averaging 20 hours of monthly viewing Ninetyfive percent of Peacock customers watching movies on a regular basis there hold a favorable opinion on their presentation featuring preroll messages that emulate coming attraction trailers and pause ads placed in natural organic breaks in a filmNews MustShop TV the innovative commerce feature introduced at NBCU39s One23 technology showcase this winter is in business Several unscripted series will initially incorporate the process In each episode specific products or services displayed will be identified for viewers to check out and order on the spot When the viewer signals their interest in buying that product or service with their voice or voice remote a slide pops up with more info and the opportunity to buy via NBCU39s Checkout ordering system Another new ad option is Power Break where brand messages viewers see when they pause the show they39re watching are customized to fit specific demographics More Peacock original films are on the way including Shooting Stars based on Lebron James39 experiences as a high school basketball player Capital One Google and State Farm Insurance will be primary advertisers and Bernard and the Genie a holiday season adventure starring Melissa McCarthyParting WordsquotWhat will be our first 100episode show Poker Face amp8230 and I definitely want to do that Poker Face spinoffquot Susan Rovner NBCU Entertainment ChairmanquotWe39re out to be the most complete service on the market Our growth is your growthquot NBCU Executive Vice President of Streaming Data Products and Head of Diversity Peter BlackerquotThis industry needs more measurement options We39re building an ecosystem of dataquot Krishan Bhatia NBCU President and Chief Business OfficerClick the social buttons above or below to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writersamp160

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MustShop TV Opens for Business and Other Peacock NewFront News

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