Forget the Ivy League. The grad students in my class did not go to lacrosse camps or Outward-Bound programs during their summer breaks. Instead, they toughed it out in real life, finishing their undergraduate degrees between jobs and geographical upheavals. They worked at McDonald’s, Home Depot and Uber; in Hispanic law firms, dance schools, The NY Public Library, The Red Cross, USAID, Univision, Ford and many other companies. Ten are women; two are men; three are African American. They come from the U.S. and many other countries. All of them are smart and focused -- committed to becoming expert in Branding and Integrated Communications (BIC), focused on landing great jobs in our industry. They are tough and demanding, and I feel very lucky to be teaching them.
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