National Geographic has long enjoyed a cachet few brands could match. For 130 years, the magazine has connected readers to a world of exotic lands by fostering a sense of community and exploration. That connection sparks a sense of stewardship for the planet, which translates seamlessly from print to TV to social media. Most importantly the brand is infused with a sense of purpose, which translates to its strategic and media partners. In the 18 months since Brendan Ripp joined National Geographic Partners as Executive Vice President, Sales and Corporate Partnerships, overseeing brand revenue across all platforms including linear TV, OTT, social, digital, mobile and print, growth has been explosive: digital revenue has tripled.