Brands beware! Some amount of ad frequency can be helpful in getting your message out. However, a recent study by MAGNA Media Trials and video advertising platform Nexxen revealed that ad repetition, especially within a short viewing window, is not only a bad experience for the viewer, it is also detrimental to the brand.
New MAGNA Study Proves that Repetition Breeds More than Annoyance
![New MAGNA Study Proves that Repetition Breeds More than Annoyance](/media/articles/TV_what_to_watch_DM_03242016_1974_graphic_stock.jpg.550x380_q85_box-3%2C0%2C5290%2C3672_crop.jpg.webp)