Automotive marketing for audio media has just taken a major leap forward. It was announced in early November that the Nielsen Auto Cloud -- the new standard in auto marketing, data and measurement capabilities -- has been licensed by both Westwood One, which reaches 245 million weekly listeners across America, and Panoply Media, leaders in podcast marketing and technology. For marketers this means access to a vast new range of data backed by a powerful marketing and measurement technology. This enables auto brands and their agencies to generate high-reach, high-engagement audio interactions with actual car buyers.
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