"Addressable TV has plateaued," warns Tracey Scheppach, chief executive officer of Matter More Media. "It is very hard to get more impressions in addressable with the path we are on." But Nielsen is working to tackle this challenge — advancing quickly to unlock the full potential of addressable. Nielsen is doing so in a way that "brings efficiency, simplicity, and collaboration to the media ecosystem," says Kelly Abcarian, general manager, Nielsen Advanced Video Advertising.
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