As representatives from across the podcast industry gather in Philadelphia this week for the annual Podcast Movement conference -- billed as the world’s largest gathering of podcasters -- producers and brands alike are intent on harnessing this booming media. To help guide them Nielsen just released its new Marketer’s Guide to Podcasting: Q3 2018, which reaffirms podcasting’s ascendancy and details how podcast listeners by genre direct their spending.
Nielsen’s Tony Hereau: Podcasts Score with Consumers
