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Motavalli on Auto Marketing logo
Motavalli on Auto Marketing logo

How Nissan Is Electrifying EV Sales

How Nissan Is Electrifying EV Sales

Author

Jim Motavalli photo

Jim Motavalli

Publish date

July 22, 2019

Channel

Motavalli on Auto Marketing

Archived in

Auto InSites Village
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Red Hook, Brooklyn -- Nissan is going all-in on the international Formula E electric car races, and at its media event on July 12 in New York it paid off, with team member Sebastien Buemi finishing on the podium in third place.  His teammate, Oliver Rowland, was sixth.  Nissan obviously believes in the slogan “Race on Sunday, Sell on Monday,” and although the company can’t give consumers the keys to a Formula E race car it can sell an improved version of its Leaf electric, with 214 horsepower (up from 147 in the base Leaf) and 226 miles of range (up from 150).

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Jim Motavalli photo

Jim Motavalli

Auto-industry expert Jim Motavalli is a highly regarded writer for MediaVillage ("Motavalli on Marketing"), The New York Times, Barron's, Autoblog.com, National Public Radio's Car Talk, and others. He is author or editor of eight books, inc… read more

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