An advertising adrenaline rush from election and Olympic spending wasn't enough to pull 2016 ad spend growth rates above what was experienced the year before -- but it should be noted that 2015 was an exceptional year for spending. At the same time, the media sector that's been wowing us for years with its ad spend growth -- digital -- is facing some challenges that are likely to continue through 2017.
No Big Bump-Up from Olympic, Election Total Spending in 2016 v. 2015
