Now playing at a theater near you ... and everywhere else movie fans go … is Noovie, NCM's new platform for connecting brands with movie audiences. After launching in top theaters nationwide this weekend, it will also be an integrated digital and mobile ecosystem delivering content, commerce and gaming, engaging consumers throughout their movie-going journey.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.