Though much has changed in the media landscape over the past few years, one thing has (not-so-surprisingly) managed to remain constant: the auto industry and its commitment to television advertising. One needs to only look at recent budget allocation trends to see that television is still a major catalyst for car sales, not to mention a staple for delivering overall brand awareness and impressions.
NYI’s John Verre on Advertising in the Fast Lane
![NYI’s John Verre on Advertising in the Fast Lane](/media/articles/DM_03242016_0539_45relff.jpg.550x380_q85_box-13%2C0%2C627%2C427_crop.jpg.webp)