On the Cusp of a Revolutionary Renaissance

Two meetings with two wildly different audiences amp8211 but both with a common educational theme running just below the surface we are in the midst of a revolution and the presence of artificial intelligence is accelerating the pace of change from rapid to light speedThink about the last 600 years of civilization from the Renaissance born from the depths of the Black Plague to AI Weamp8217ve experienced the agricultural revolution the first second and third Industrial Revolutions and now the Fourth Industrial Revolution of AI and digital capitalism is staring us firmly in the faceThe impact of this next revolution on the media and entertainment industry is particularly acute because weamp8217re also experiencing the amp8220great disruptionamp8221 of streaming cordcutting and wholesale reinvention of the business model weamp8217ve grown to love while concurrently trying to understand and adapt to a new technology that will change virtually every aspect of our lives and workItamp8217s frightening and thrilling at the same time And if I left with one takeaway from these two conferences itamp8217s that I am going to stop standing on the sidelines and embrace the potential that AI can have on Media Financial Management Association and its membersAs a professional association of financial executives we have a unique responsibility to lead the AI revolution in our industry As was pointed out by more than a few speakers at each conference finance has not been known for leading the way toward the use of new technologiesYet the power of the purse gives financial executives a unique opportunity to change that perception by doing the complex math of balancing investments in AI with the anticipated profits from their use Admittedly this is an inexact science at this stage of the game because using traditional methods to forecast such outcomes may not be applicable Perhaps with the help of AI we can develop new forecasting methods to enhance the accuracy of our projections The potential is limitlessMy decision to get off the AI sidelines and into the game is motivated both by fear if I donamp8217t do it somebody else will amp8211 and I and my organization will lose out and the spirit of exploration I wonder whatamp8217s around the next corner For me itamp8217s no longer a matter of preparing to deal with AI itamp8217s one of embracing It and leading MFM to a new level of membership growth and customer service by utilizing a tool that literally gets more powerful every dayPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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On the Cusp of a Revolutionary Renaissance

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Joe Annotti

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On the Cusp of a Revolutionary Renaissance

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