A million years ago I got a job at the ad agency Davidson Pearce as a media research executive. I had had jobs before (as an ad agency messenger, a research assistant at Southern TV and as a market research junior at a client) but the media research role for me turned out to be a bit of a breakthrough.
On the Importance of Audience Research
![On the Importance of Audience Research](/media/articles/markus-spiske-1201550-unsplash.jpg.550x380_q85_box-24%2C0%2C639%2C427_crop.jpg.webp)