Trust is a pretty simple concept; either you trust someone or you don't. If you do, then a handshake like the one that formed the only ever contract between Arnold Palmer and Mark McCormack could be all you need. Simpler times of course, but at the other extreme, are multi-clause legal marathon terms and conditions really necessary?
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Brian Jacobs spent more than 35 years in advertising, media, and research agencies, including spells at Leo Burnett (UK, EMEA, International media director), Carat International (managing director), Universal McCann (EMEA director) and Millward Brown (execut… read more