Menu
MediaVillage logo
Sign In Sign Up
Sign In Sign Up
Knowledge Exchange
Knowledge Exchange

A B2B Solutions Marketplace, where you can search more than 15,000 original thought leadership commentaries, articles, white papers, podcasts and videos on all things media, marketing and advertising.

Read member content
#

Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

Go to page
#

Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

Go to page
Watch, Listen & Learn
Watch, Listen & Learn

Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

See All Channels
Legends & Leaders
Go to page
The Pool
Go to page
Conversations with the Community
Go to page
The Storytelling Revolution
Go to page
View from the Grandstand
Go to page
In the Loop
Go to page
Multicultural TV
Go to page
The Update
Go to page
Advancing Diversity Podcast
Go to page
Advancing Diversity
Advancing Diversity Villages

Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

See All Channels
Advancing Diversity
Go to page
WomenAdvancing
Go to page
LGBT+ Advancing
Go to page
The Pool
Go to page
From Advocacy to Activism
Go to page
Multicultural TV
Go to page
#Ask-GenZ
Go to page
The Age of Aging
Go to page
Future of Men
Go to page
Shattering the Glass Ceiling
Go to page
TV / Video Download
TV / Video Download

Behind-the-scenes in Hollywood. Exclusive interviews, reviews and insights.

See All Channels
#AndradeSays
Go to page
Behind the Scenes in Hollywood
Go to page
Ed Martin Report
Go to page
Shattering the Glass Ceiling
Go to page
Multicultural TV
Go to page
Upfronts/NewFronts
Go to page
TV / Video Download
Go to page
About Us
Our Mission About MediaVillage About AdvancingDiversity.org Whitepapers on Education, Diversity and Growth Our Team Our Columnists & Journalists

SUBMIT YOUR RESUME | REGISTER FOR FREE MEDIAVILLAGE CONTENT

Upfronts/NewFronts logo
Upfronts/NewFronts logo

Two Thumbs Up for Mediaocean's Pre-Upfront Environment Review

  • # television set

  • # sales

  • # business

Two Thumbs Up for Mediaocean's Pre-Upfront Environment Review

Author

Simon Applebaum photo

Simon Applebaum

Publish date

Channel

Upfronts/NewFronts

Archived in

Dentsu InSites NBCU InSites Omnicom Media Group InSites

Gene Siskel and Roger Ebert, the Chicago-based dueling film critics who became the gold standard of entertainment commentary on TV, would have had a field day with Mediaocean's recent and somewhat unusual virtual event. The company's "Up Close to the Upfront" gathering of seven executives on different sides of the TV advertising marketplace used Siskel and Ebert's iconic way of judging movies to provoke conversation over how the 2021-22 Upfront process will turn out.

Page  of  Prev Next

Enjoying This Commentary? There's More to Love

Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.

Please, enter email in correct format
Simon Applebaum photo

Simon Applebaum

Simon Applebaum has covered the TV medium for more than 38 years. Now a regular MediaVillage columnist, he produces and hosts Tomorrow Will Be Televised, a program all about TV, now in its 12th year. Previously, he was a senior editor for various TV-centric … read more

Stay in the know with more from MediaVillage

  • Was Virtual Upfront Week 2021 a Model for the Future?
  • Black-Owned Media's Upfront Message: Time for Advertisers to Advance Economic Inclusion

TAGS:

  • # You

  • # diversity

  • # progress

  • # Upfront

  • # distribution

  • # advertising person

  • # customer

  • # target market

  • # gender

  • # NBCUniversal

  • # political campaign

  • # advertising

  • # Samsung

  • # Alaverga

  • # Vizio

  • # reach

  • # video

ADVERTISEMENT

Featured Videos

Thumbnail for video of article: AAPI Actors Roundtable: Representation in Hollywood -- Multicultural TV Talk (Podcast)
AAPI Actors Roundtable: Representation in Hollywood -- Multicultural TV Talk (Podcast) - By Juan Ayala
More Videos:
Thumbnail for video of article: Dentsu’s Cara Lewis on Data Integration, Upfront Dynamics and the State of Media (Video)
Dentsu’s Cara Lewis on Data Integration, Upfront Dynamics and the State of Media (Video)
Thumbnail for video of article: Creativity Drives dentsu good -- One Story at a Time (Video)
Creativity Drives dentsu good -- One Story at a Time (Video)
Thumbnail for video of article: Joe Cady on Ramping Up NBCUniversal's Presence in the Gaming World (Podcast)
Joe Cady on Ramping Up NBCUniversal's Presence in the Gaming World (Podcast)

Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive
The Myers Report research findings.

Please, enter email in correct format
  • Knowledge Exchange
  • Watch, Listen & Learn
  • Advancing Diversity
  • TV / Video Download
  • About Us
  • 2022 Events Calendar
  • 2022 Upfronts, NewFronts, and Podcast Calendar
  • About MediaVillage
MediaVillage white logo
MyersBizNet, Inc.
Knowledge Exchange / Watch, Listen & Learn / Advancing Diversity / TV / Video Download / About Us
Company
  • About Us
  • Contact Us
  • Privacy Policy
  • Cookie Policy
  • Terms of Use
  • Partner Showcase
Follow us
Our reports

Advertising, Shopper Marketing & Trade Communications Spending Data and Forecast.

Get our reports
GET IN TOUCH

We'd like to hear from you! Call us, send us an email or request a meeting.

Contact Us
Receive e-mail News & Updates

Thank you for visiting MediaVillage.com. Subscribe for free to receive our e-reports and weekly updates.

Sign Up

© 2022 MediaVillage is a registered trademark of MyersBizNet. All rights reserved

Cookies

We use cookies and similar methods to recognize visitors and remember their preferences, understand the performance of our site, provide social media features, and serve more relevant content to you. By continuing to browse the website you consent to all cookies in accordance with our Privacy Policy.

I agree Read more
Home Knowledge Exchange
Knowledge Exchange

A B2B Solutions Marketplace, where you can search more than 15,000 original thought leadership commentaries, articles, white papers, podcasts and videos on all things media, marketing and advertising.

Read member content
#

Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

Go to page
#

Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

Go to page
Watch, Listen & Learn
Watch, Listen & Learn

Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

See All Channels
Legends & Leaders
Go to page
The Pool
Go to page
Conversations with the Community
Go to page
The Storytelling Revolution
Go to page
View from the Grandstand
Go to page
In the Loop
Go to page
Multicultural TV
Go to page
The Update
Go to page
Advancing Diversity Podcast
Go to page
Advancing Diversity
Advancing Diversity Villages

Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

See All Channels
Advancing Diversity
Go to page
WomenAdvancing
Go to page
LGBT+ Advancing
Go to page
The Pool
Go to page
From Advocacy to Activism
Go to page
Multicultural TV
Go to page
#Ask-GenZ
Go to page
The Age of Aging
Go to page
Future of Men
Go to page
Shattering the Glass Ceiling
Go to page
TV / Video Download
TV / Video Download

Behind-the-scenes in Hollywood. Exclusive interviews, reviews and insights.

See All Channels
#AndradeSays
Go to page
Behind the Scenes in Hollywood
Go to page
Ed Martin Report
Go to page
Shattering the Glass Ceiling
Go to page
Multicultural TV
Go to page
Upfronts/NewFronts
Go to page
TV / Video Download
Go to page
About Us
Our Mission About MediaVillage About AdvancingDiversity.org Whitepapers on Education, Diversity and Growth Our Team Our Columnists & Journalists
Sign In Sign Up