Gene Siskel and Roger Ebert, the Chicago-based dueling film critics who became the gold standard of entertainment commentary on TV, would have had a field day with Mediaocean's recent and somewhat unusual virtual event. The company's "Up Close to the Upfront" gathering of seven executives on different sides of the TV advertising marketplace used Siskel and Ebert's iconic way of judging movies to provoke conversation over how the 2021-22 Upfront process will turn out.
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