Porsche is on a roll. With the industry in a minor recession, the company's sales were up 2.8 percent in the first quarter of 2019 compared to the year before. Admittedly, in the U.S., two-thirds of its sales are of SUVs — a body style that Porsche would not have even vaguely considered had the market not spoken so forcefully.
Porsche Shifts Marketing Strategies for its First-Ever Electric Car
![Porsche Shifts Marketing Strategies for its First-Ever Electric Car](/media/articles/porsche_taycan_niagara_2.JPG.550x380_q85_box-0%2C107%2C4000%2C2884_crop.jpg.webp)