Porsche is on a roll. With the industry in a minor recession, the company's sales were up 2.8 percent in the first quarter of 2019 compared to the year before. Admittedly, in the U.S., two-thirds of its sales are of SUVs — a body style that Porsche would not have even vaguely considered had the market not spoken so forcefully.
Porsche Shifts Marketing Strategies for its First-Ever Electric Car
