According to the recent March 2022 Data Privacy -- U.S. Consumer Attitudes & Behaviors survey by the Consumer Tech Association, two-thirds of adults have significant privacy concerns with internet-based technology. Eighty-four percent believe that online privacy should be a consumer right, with 75% sharing the opinion that "control over my personal privacy is more important than convenience." These opinions are, with increasing velocity, being voiced in the form of state referendums and turned into legislation that has already caused confusion and realignment of what it means to target in the digital era.
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