Where Have All the Ideas Gone? When Will Media Ever Learn?

Paraphrasing the classic Joan Baez song Where Have All the Flowers Gone, where have all the ideas – all the innovation – gone in advertising and media? I'm inspired by the more than 100 articles, columns and thought leadership published at MediaVillage since March 1, when we first began publishing content focused on the challenges and solutions for marketing during the COVID-19 crisis. The primary focus of executive leadership communications is on new data, technology upgrades, market insights, content innovation, sales initiatives, and programming reviews. Very few are focused on the innovative ideas for advertisers to implement, on sponsorship opportunities or more effective ways to connect marketers' brand messages to relevant content environments. The irony is the origination of the Upfront, which focused exclusively on sponsorships and brand marketers’ connections with content brands. On May 27th at 11am, The Myers Report will share results for the industry from the new Survey of 700 Advertiser and Agency Executives on Perceptions of 80 Media Companies' Sales Organization Performance and Value.