Paraphrasing the classic Joan Baez song Where Have All the Flowers Gone, where have all the ideas – all the innovation – gone in advertising and media? I'm inspired by the more than 100 articles, columns and thought leadership published at MediaVillage since March 1, when we first began publishing content focused on the challenges and solutions for marketing during the COVID-19 crisis. The primary focus of executive leadership communications is on new data, technology upgrades, market insights, content innovation, sales initiatives, and programming reviews. Very few are focused on the innovative ideas for advertisers to implement, on sponsorship opportunities or more effective ways to connect marketers' brand messages to relevant content environments. The irony is the origination of the Upfront, which focused exclusively on sponsorships and brand marketers’ connections with content brands. On May 27th at 11am, The Myers Report will share results for the industry from the new Survey of 700 Advertiser and Agency Executives on Perceptions of 80 Media Companies' Sales Organization Performance and Value.
ADVERTISING AND MEDIA COMMUNITY COVID-19 RENEWAL FUND
CONTRIBUTE NOW TO SUPPORT OUR INDUSTRY’S NON-PROFIT SECTOR. Most of us are being economically impacted by COVID-19. Many of our community’s non-profit organizations and initiatives are struggling to maintain basic services as corporate contributions dry-up. More than ever, your support – even a few dollars – is needed. Your contributions support 30 non-profit organizations and initiatives -- first responders, health care providers and those in need during COVID-19 crisis and beyond. Visit www.MediaVillage.com for details and for a list of organizations supported by your contribution. Please support the Advertising and Media Community COVID-19 Renewal Fund to assure that the organizations we depend can continue to serve our industry, our friends, our colleagues.