One of the most common errors -- and we all make it -- is failing to learn from history. Even if history isn’t quite as much bunk as Henry Ford would have had us believe, each generation decides that they know best and that this time it will be different. The recent discussion around “a return to full-service” has prompted these thoughts.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.