As Executive Vice President at the Association of National Advertisers, Bill Tucker (pictured above) oversees the association's B2B division. In a conversation last week he said, "Sectors like tech, energy, financial services and manufacturing are major drivers of the U.S. economy, and marketers in those business-to-business sectors need to work differently than marketers in consumer companies." Those are the groups he is looking to honor and spotlight at theANA's Masters of B2B Marketing conference coming up in June.
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