As the World Federation of Advertisers (WFA)/Association of National Advertisers (ANA) initiative to rebuild global cross-platform audience measurement moves forward, it pauses as necessary to solve pivotal issues. Not surprisingly, it's currently pondering the quality of impressions. The whole edifice actually rests upon this.
Quality Impressions
![Quality Impressions](/media/articles/review-increase-rating-performance-and-classification-concept-businessman-draw-_R1t4fYN.jpg.550x380_q85_box-24%2C0%2C639%2C427_crop.jpg.webp)