On race days at Lime Rock Park in Lakeville, CT, the third oldest continuously operating track in the country, a small city evolves with thousands of people and vehicles, hundreds of trailers — and pop-up shops. Yes, merchandising is very much part of the race scene. And Lexus, which was competing in the International Motor Sports Association (IMSA) WeatherTech SportsCar Championship's Northeast Grand Prix with the Lexus RC F GT3, had a vast selection of items available for its fans.
Race on Sunday, Sell on Monday? It Makes Sense to Lexus
