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Radio Is Doing Just Fine, Despite Itself

Radio Is Doing Just Fine, Despite Itself

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Walter Sabo

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More Thought Leaders
18 24 42

Radio has been a successfor over 100 years.  It's a proven medium, not a traditional medium.  Sixty five percent of Americans will listen to their radios today.  Ninety two percent this week.  More homes have radios than have TVs.  Radio is the No. 1 medium of music discovery.  Spotify and SiriusXM call themselves “radio” because that is what they would like to be.  It seems that nobody has a problem with the medium of radio except radio people.  The handwringing at conventions, conferences and in the trades is epic.  There is a profound gap between the reality of radio’s success as a medium and the actions of people in the radio business.  What is the inside-industry problem and how can it be solved?  What follows are a few no-nonsense, common-sense suggestions. 

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Walter Sabo photo

Walter Sabo

Walter Sabo is a Westwood One network talk show host aka Walter M Sterling. His show, Sterling on Sunday, is aired live Sunday nights at 10 PM-1AM Eastern. Walter Sabo is the Chairman of Sabo Media, a company that offers executive-on-demand services. He has … read more

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Knowledge Exchange
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MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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