Radio has been a successfor over 100 years. It's a proven medium, not a traditional medium. Sixty five percent of Americans will listen to their radios today. Ninety two percent this week. More homes have radios than have TVs. Radio is the No. 1 medium of music discovery. Spotify and SiriusXM call themselves “radio” because that is what they would like to be. It seems that nobody has a problem with the medium of radio except radio people. The handwringing at conventions, conferences and in the trades is epic. There is a profound gap between the reality of radio’s success as a medium and the actions of people in the radio business. What is the inside-industry problem and how can it be solved? What follows are a few no-nonsense, common-sense suggestions.