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Re-Aggregation As A Consumer-First Initiative

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Re-Aggregation As A Consumer-First Initiative

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David Smith

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The Village Smithy
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The world is not getting simpler. Technology was supposed to make things easier. Take Zoom for instance. It's popular because it is easy, but some people are used to the other interfaces they have been using for a long time and a new one can be non-intuitive. And some people just don't want to use it for security or other concerns. They might be using WebEx, GoToMeeting, Facetime, Google, WhatsApp, Microsoft, or Skype, among many. Not all of these work on all platforms. Therein lie the problems. For this and many other categories, we need an aggregator; one easy to use common denominator interface that works across all platforms. Not saying that the aggregator can replace the more complex features that make each of these apps unique, but the simple functions of downloading any kernels, single sign-in, and populating basic user info could be all built into the aggregator.

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Dave Smith a retired media guy who tries to give good advice to C level entrepreneurs. He’s an internationally recognized digital advertising and media expert, and is well-known within the marketing community as a thoughtful, provocative, and forward-l… read more

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MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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