Summer isn't always top-of-mind for marketing due to the transient, "away-from-home" nature of the season. But whether it's lawn mowers, bug repellent, grills, vacation travel or back to school fashion and school supplies, summer has proven time and time again to be a gold mine of opportunity for brands. And as advertisers know, effectively reaching and influencing an increasingly fragmented audience, one that spends 70 percent of their waking hours outside the home, has become incredibly challenging.
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