Chief Marketing Officers and their colleagues in procurement have been driving down agency remuneration for more than a decade. Simultaneously, they have been growing Scopes of Work, experimenting with digital and social marketing.
Remuneration: A Loser’s Game
![Remuneration: A Loser’s Game](/media/articles/cartoon_10.png.550x380_q85_box-229%2C667%2C2948%2C2555_crop.png.webp)