People love watching video content on their devices almost as much as marketers love to show video ads to those same people. Viewing habits, however, are changing. On the one hand, people may binge for hours on their favorite shows; on the other hand, they are looking for quick-hit content in video format. This shorter form video needs a complementary ad format. I sat down with John Peragine (pictured), Senior Vice President and Global Head of Video for Rubicon Project, to talk about six-second video ads.
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