To take a deep dive into the world of buying, selling and automated opportunities for advertisers, publishers and ad agencies, MediaVillage AdTech journalist Rob Beeler and I spoke with John Peragine, Senior Vice President and Global Head of Video for Rubicon Project, a leading technology company automating the buying and selling of advertising. Peragine works at the intersection of video and programmatic and explains how this new world will soon see more than half of digital video transact programmatically, mandating the need to understand the opportunity. "It's going to be a seismic shift in the way that transactions were done in the past," he says. The transcript below is a topline, edited for clarity and length. You'll want to listen to the entire conversation here, in which we talk about the surge in video header bidding, and why OTT is deservedly the "buzziest buzzword" today. You can subscribe to Insider InSites via Apple podcasts, Stitcher, Google Play or iHeartRadio.
AlertMePodcast: John Peragine of Rubicon Project on Navigating Programmatic Video and OTT
