Frequent representation at Interactive Advertising Bureau events is getting to be a habit with Samsung. At IAB's PlayFronts on March 8, the smart TV set vendor displayed its game hub on stage and in a separate viewing area. Two months later, and for the second consecutive year, Samsung opened day two of the IAB's annual NewFronts with a morning showcase of its latest smart TV applications looking for advance advertiser commitments. The company's high-tech public demonstration venue, located on W. 13th St. in Manhattan, served as home base for this event.
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