Seven Action Steps to Building (Rather than Killing) Your Career with LinkedIn -- Walter Sabo

LinkedIn is the amp8220seriousamp8221 social site that lets clients employers and financiers get a snapshot of your professional life Use these seven action steps to make it a powerful tool for getting you more work And remember to know your audience Today employers and clients donamp8217t want cute funny vague or egotistical They are looking for service knowledge courage and dependabilityThe seven steps are as follows1 Never be out of work Start a company Have a project Whatever is listed as your current activity be busy2 Regarding past jobs list very specific achievements not just your job title The achievements should indicate skills growth profits ratings share andor sponsor or client satisfaction Use clean sharp photos with each job position if possible3 Do not be cute You are not a amp8220guruamp8221 a amp8220dudeamp8221 a amp8220masteramp8221 amp8220a fill inamp8221 or a amp8220substituteamp8221 You are an executive or a creative executive4 Associate yourself with the biggest names and brands possible If you managed starred in produced promoted or otherwise did work on a campaign social media activity or promotion for a company like Pepsi Chevrolet or Walmart say so List every major brand you honestly helped to make into a bigger business You tagged commercials made social posts conceived promotions wrote copy made appearances for those brands thatamp8217s how you helped them grow Claim credit5 Be sure to note if your company was run by a famous CEO Those executives transcend your job and put you on a much larger corporate stage Put their names in your profiles Also in the headline for each job list the stock symbol if the company is publicly traded6 Be results oriented Employers and clients are looking for results They want to see how your actions improved the business The more results you show the more companies will find you to be an attractive candidate Did you hire people who did a great job Spell out the positions you filled and the goals that were met as the result of your initiatives No one knows unless you tell them And remember that most successful people have worked for many companies Explain the transitions Spell out that you moved to a larger city a more competitive salary a better situation for your family7 Pay attention to your contact information and profile photo It is stunning how often contact information on LinkedIn is not there If that area is blank you canamp8217t be trusted and you wonamp8217t get hired Look for that tab and fill it out including an address and a phone number not just an email If someone likes your profile they may want to call you right away Don39t rely on your LinkedIn mail to get it done Also get rid of the bargain store clothes and the bad haircut and have a professional photographer take professional tight head shots Your profile photo should be focused sharp and neat Consider giving it to a real graphic artist and letting Photoshop do what nature did not Use the same picture on every social siteThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaBizBloggerscom management or associated bloggers MediaBizBloggers is an open thought leadership platform and readers may share their comments and opinions in response to all commentaries

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Seven Action Steps to Building (Rather than Killing) Your Career with LinkedIn -- Walter Sabo

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Walter Sabo

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Seven Action Steps to Building (Rather than Killing) Your Career with LinkedIn -- Walter Sabo

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