She Runs It Multicultural Bootcamp Reminds Attendees That Success Is Intentional

That passion for women39s success was palpable throughout the Bootcamp The event kicked off by Viacom39s executive vice president of Ad Solutions Strategy Kalina Nikolova pictured above center featured a lineup of powerful speakers including keynotes from Hassan and Carbon chief marketing officer Dara Treseder who are both immigrants to the United States as well as several speakers who are firstgeneration Americans The day39s overarching themes were the need for women to manage their own careers the advantages of bringing your authentic self to work and the need to elevate and support inclusion for other women people of color and other groups that tend to be underrepresentedDuring her welcome Lynn Branigan president and chief executive officer of She Runs It noted that the event demonstrates the organization39s commitment to a community all ethnicities and perspectives amp8212 women of course but also the men who cheer them on Branigan also explained their focus on amp160diversity beyond gender and encouraged attendees to get involved in the inclusive100 initiative formerly known as the Inclusion and Diversity Accountability Consortium The initiative born in 2017 and currently supported by more 20 companies including L39Oramp233al and Twitter seeks to secure at least 100 companies to commit to best practices and measurement around diversity and inclusionLater in the day Branigan shared insights from a recent study including one significant takeaway that echoed the theme of the day to achieve parity visibility is critical quotWe looked at four million LinkedIn profiles and learned that while we start in the industry with entrylevel roles being split 5050 malefemale 70 percent of the Csuite is white men And 78 percent of all endorsements on LinkedIn are by men amp8212 for both men and women Men have 15 percent larger networks on the platform Women tend to keep our heads down and focus on the work and think that good work is going to propel us to the top and that39s not true As our keynote speakers emphasized successes is intentionalquotFor Citi39s Hassan amp8212 who told the story of leaving PepsiCo a company she loved for Toys R Us in the year before that company went out of business amp8212 managing her career meant taking risks in service of her ultimate goal quotMy thinking was if I want to be the best chief marketing officer what else do I need that I can39t get here I left at the height of my career to take that position at Toys R Us because it gave me a seat at the table It gave me data it gave me CRM it gave me performance marketing amp8212 all the things that I would not have gotten at PepsiCoquot And even though Toys R Us didn39t work out she still believes that that type of intentionality and risktaking was critical for her career and is critical for other people particularly women Hassan says hard choices are necessary quotIf you don39t sacrifice for what you want what you want becomes the sacrificequotCarbon39s Treseder spoke of her quotventure futuristquot mindset emphasizing that Silicon Valley is about people who see a big future and chase a big dream by making big bets amp8212 and that the same thinking applies to career focus Her advice quotCultivate lots of ideas because you don39t know which is the one that will hitamp8230 Build a portfolio of ideas with an eye to the futurequotDuring the quotFearless Forgiving ampamp Fabulousquot panel Tiffany R Warren senior vice president and chief diversity officer of Omnicom Media Group who also serves as founder and president of ADCOLOR spoke of how a mistake amp8212 adding a zero to an insertion order amp8212 led to a change in direction and a bigger career than a more linear path would have Another lesson Warren who is also an inductee in the Advancing Diversity Hall of Honors 2020 learned from her career was that she had to get off the quothamster wheelquot of pleasing people quotLetting go of pleasing people leaves you room to move aheadquotOther panels included quotShe Runs It He Gets Itquot amp8212 a session featuring male mentors and female proteges at several companies including LinkedIn and Viacom amp8212 and quotInfusing DampampI Into the Corporate DNAquot which touched on creating inclusive job descriptions and being aware of the biases that can be built into seemingly unbiased technologyThe closing panel Spinning Chaos Into Creativity underscored the idea that there have been major shifts in how consumers get content and those shifts make a diverse workforce that deeply understands a wide variety of consumer behavior vital to companies aiming to keep pace with trends For Daphne Leroy pictured above left vice president marketing and partner solutions at Viacom that means having a multicultural mindset as marketers She posited quotHow do we show up differently for the consumers of tomorrowquotKarla Davis senior director of integrated marketing and media at Ulta Beauty added to that speaking of the brands that have disrupted the beauty industry recently and making the case that inclusion is good business quotWhen a brand becomes a voice for a voiceless group and shows not only the power of the voice but also the dollars behind the voice it can make an entire industry sit up and rethink what it means to have the right voices at the tablequotPhoto credits Gaby Deimeke PhotographyClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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She Runs It Multicultural Bootcamp Reminds Attendees That Success Is Intentional

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