Hearing Shelley Zalis describe the value of advancing equality in the workplace, one is immediately inspired to strive for achieving it. Back in 2000, before founding The Female Quotient, Zalis was renowned for being the first woman to take market research from in-person to online. She followed her instincts versus the rules of a predominantly man's world, netting $80 million in 2010 for the sale of that successful company. In 2013, she encouraged female friends to join her at the Consumer Electronics Show, where women were a clear minority among attendees. The power of that pack of friends sparked the genesis of The Female Quotient, now the largest female-led community aimed at balanced representation of women in executive ranks.