The year 2016 is still in its infancy, but there are already strong signs that it will be a winner on several fronts for media companies. Our fourth quarter 2015 data is now available, and together with full-year results, there are some strong indicators that TV network ad spend will rise by mid-single digit percentages this year, compared with 2015.
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James is the global CEO of Standard Media Index (SMI). He has been with SMI since 2011 when he first joined as Chief Commercial Officer, taking over the CEO role in 2016. SMI is the leading global provider of real-time advertising spend sourced directly from… read more