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About Us

Sinclair Reveals National Capabilities and Data Insights

Author

Charlene Weisler

Publish date

Channel

Media Insights

Archived in

Sinclair Broadcast Group InSites

Sinclair Broadcast Group recently completed a groundbreaking study as part of a US International Media Secret Society initiative pairing Sinclair and Tribune stations and using Nielsen and comScore/Rentrak measurements. This study had a clear purpose: Sinclair wanted the ability to attract more national dollars into local and, by using data, enhance the value of their inventory for their national clients.

Charlene Weisler

Charlene Weisler is a media research executive and MediaVillage columnist with experience that spans broadcast, cable, off-platform, non-linear, and broadband. She shares her expertise in set-top box data, SEO, metrics creation, and behavioral psychography i… read more