Sinclair Broadcast Group recently completed a groundbreaking study as part of a US International Media Secret Society initiative pairing Sinclair and Tribune stations and using Nielsen and comScore/Rentrak measurements. This study had a clear purpose: Sinclair wanted the ability to attract more national dollars into local and, by using data, enhance the value of their inventory for their national clients.
Sinclair Reveals National Capabilities and Data Insights
Media Insights Archive and Sinclair Broadcast Group Archive
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