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SMI Analysis: Ad Spending for Insurance Was Strongest Among Finance Services Subcategories

# advertising

# investment

# television

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James Fennessy

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SMI Spend Trends InSites

Ad spending in the financial category has always been susceptible to economic conditions. When the economy is strong, ad spending is robust; when there's an economic downturn ad spend slows down. The economic slowdown in 2020 was no different, but there were signs of recovery for the finance category.

James Fennessy

James is the global CEO of Standard Media Index (SMI). He has been with SMI since 2011 when he first joined as Chief Commercial Officer, taking over the CEO role in 2016. SMI is the leading global provider of real-time advertising spend sourced directly from… read more

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SMI Analysis: Ad Spending for Insurance Was Strongest Among Finance Services Subcategories

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