Ad spending in the financial category has always been susceptible to economic conditions. When the economy is strong, ad spending is robust; when there's an economic downturn ad spend slows down. The economic slowdown in 2020 was no different, but there were signs of recovery for the finance category.
SMI Analysis: Ad Spending for Insurance Was Strongest Among Finance Services Subcategories
![SMI Analysis: Ad Spending for Insurance Was Strongest Among Finance Services Subcategories](/media/articles/data-marketing-data_S8OVJ55c7Zstoryblocks.jpg.550x380_q85_box-162%2C0%2C4199%2C2803_crop.jpg.webp)