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SMI Analysis: Ad Spending for Insurance Was Strongest Among Finance Services Subcategories

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SMI Analysis: Ad Spending for Insurance Was Strongest Among Finance Services Subcategories

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James Fennessy

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SMI Spend Trends InSites

Ad spending in the financial category has always been susceptible to economic conditions. When the economy is strong, ad spending is robust; when there's an economic downturn ad spend slows down. The economic slowdown in 2020 was no different, but there were signs of recovery for the finance category.

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James Fennessy photo

James Fennessy

James is the global CEO of Standard Media Index (SMI). He has been with SMI since 2011 when he first joined as Chief Commercial Officer, taking over the CEO role in 2016. SMI is the leading global provider of real-time advertising spend sourced directly from… read more

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Home The People
The People

MediaVillage “The People” is where the advertising and media community comes to life. Explore the stories, beliefs, commitments, and passions that inspire and motivate the diverse people who work day-to-day advancing their personal growth and business success. Follow “The People” columnists and hosts to discover your community and connect with your people. Follow our social network @AdvDiversity

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