News is important for media owners because of the absolute scale of the genre, its potential for profitability, the political influence that follows from these divisions and because of the significant growth they have recorded in recent periods. During yet another week with increasingly intense consumer interest in national politics, overall national news viewing rose by +26% on a live+same-day among persons 2-99 basis for the 21st week of 2017, with +57% growth for the big three cable networks and substantial outperformance for MSNBC and CNN in particular and relative under-performance -- but nonetheless significant growth -- from Fox News. In this note we review trends related to news media properties for the week.
National TV News Trends – Viewing +26% -- Pivotal Research
