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By James Fennessy April 13, 2016

SMI: Auto Advertising’s Bumpy Ride

Jack Myers TomorrowToday Economics Archive and SMI Spend Trends Archive
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The love affair between media and automotive companies may still be going strong, particularly with television. It counts auto manufacturers, dealers and related companies as its No. 1 advertising sector, year after year. But a look at Standard Media Index data between 2013 and the first months of 2016 shows constantly changing spending patterns. It’s as if buyers have been “driving while intoxicated” -- but their inebriation has to do with digital opportunities and live sports events rather than an occasional margarita.

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James Fennessy

James Fennessy is CEO at Standard Media Index, the leading global provider of real-time advertising spend sourced directly from the booking systems of the world’s largest media buying agencies. SMI delivers the only clear picture of how ad dollars ar... read more

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