The love affair between media and automotive companies may still be going strong, particularly with television. It counts auto manufacturers, dealers and related companies as its No. 1 advertising sector, year after year. But a look at Standard Media Index data between 2013 and the first months of 2016 shows constantly changing spending patterns. It’s as if buyers have been “driving while intoxicated” -- but their inebriation has to do with digital opportunities and live sports events rather than an occasional margarita.
AlertMeSMI: Auto Advertising’s Bumpy Ride
